Andvari Battle Mats
Objective
Create a gamer-friendly, versatile, gridded battle mat system for tabletop roleplaying games.
Process
Collaborated with Product Development to design the mats (material selection, grid design, non-slip backing feature). Created a cohesive brand identity (Andvari "Forged in Fun" and accompanying kinetic identity elements). Utilized Adobe Creative Suite to design product packaging to fit the envelope template provided by the manufacturer that emphasized key features using engaging language that resonated with the tabletop gamer. Directed and edited product photography, crafted compelling copy, and developed engaging listing photos for online sales on Amazon.
Results
Successfully launched product with great customer reviews and established a strong presence in the tabletop gaming accessory market.
Soluna Eclipse Glasses
Objective
Create an eye-catching eclipse glasses design and supportive marketing deliverables.
Process
Designed a space-themed brand identity and logotype for Soluna. Collaborated with Product Development to obtain glasses template, then working within narrow parameters, developed a unique glasses design while maintaining certification compliance and NASA approval. Leveraged Adobe CS and Figma to produce materials for SolunaGlasses.com and listing images and copy for Amazon.
Results
Successfully launched glasses in advance of the 2017 and 2024 Total Solar Eclipses in the US and delivered safe, classy glasses to millions of Americans.
Custom Teacher Stamps
Objective
Design a set of eight custom stamps for teachers to use in grading and providing feedback to students. Navigate narrow manufacturing parameters to differentiate product from competitors.
Process
Employed Adobe Illustrator, creative typography and illustrated elements to produce 8 unique stamp designs, tweaked for optimal print quality based on quality testing. Differentiated from competitors with a cleverly designed case sticker that transformed the plastic storage case into a giftable school bus featuring the text "No. 1 Teacher." Directed photography, edited photos, produced listing images and wrote copy for the the sale listing.
Results
Successfully launched a well-designed, quality, giftable product that received great customer reviews on Amazon.